Zumba is a registered trademark for the dance classes developed by Alberto "Beto" Perez, a Colombian dancer and choreographer, as a way to turn a fitness class into a dance party. ... Using upbeat Latin music together with cardiovascular exercise, Zumba is aerobic dancing that is lots of fun and easy Zumba targets lots of different muscle groups at once for total body toning. Boosts your heart health. You not only get aerobic benefits (it really gets your heart rate up), you also get anaerobic benefits – the kind that help you maintain a good cardiovascular respiratory system. Helps you de-stress.